JAXPORT’s rebrand recognized for marketing excellence

The Jacksonville Port Authority (JAXPORT) has earned two 2020 Local Image Awards from the Jacksonville Chapter of the Florida Public Relations Association. 

JAXPORT received recognition in the Integrated Marketing category for the port’s 2019 rebranding initiative:

• Image award for best in category
• Judges’ Award for an “outstanding entry that achieves maximum results while using a minimum amount of money.”

Last year, JAXPORT reimagined its brand with a new logo that reflects the port’s worldwide trade lanes and strategic location at the crossroads of the nation’s rail and highway network. 

“JAXPORT’s brand is a critical part of how we market our port and Northeast Florida to the world,” said JAXPORT Director and General Manager of Business Development Robert Peek. “The logo was created internally, and reflects the hard work our port employees do every day to elevate JAXPORT’s position in the industry and bring more cargo and jobs to our community.”

The brand project was completed by members of the port’s Marketing team (above from left: Whitney Croxton, Jeff Price, Amy Klinkenberg and Chelsea Kavanagh). JAXPORT’s marketing department works to grow the port’s impact on Northeast Florida’s economy by promoting the region’s advantages to the cargo industry worldwide.

The FPRA Jacksonville Chapter Local Image Awards competition is conducted annually to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in the greater Jacksonville area.

Download high-resolution photo of JAXPORT’s marketing team

Download a photo of the logo in use during the 2020 State of the Port Address in February

Download the logo